Tag Archives: politics

A few notes on “Footnotes To Gaza”

Sometimes the books I enjoy the most are not recommended by a friend or carefully selected from my “to read” list. They are, like “Footnotes in Gaza” by Joe Sacco, random picks from a library or bookstore shelf. I was not even looking at books for myself, I was in the graphic books section searching for something that will rather entertain my oldest son, when I spotted the title that arose my interest. The author’s name seemed vaguely familiar as well. Perhaps I read it in some magazine before -I  am not sure. But the fact that he published in some of my favorites, such as Times and Harper’s , spoke well for the author and  I knew that I had to borrow “Footnotes in Gaza” . I started reading it as soon as  I got home and  I got so absorbed by its lecture that I congratulated myself for following my instincts…

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Yes history is actual, and perhaps there is no place better than Palestine and the Gaza Strip to look at as we try to understand how current events unfold from the old ones. How current conflicts are rooted in old wounds. Sacco notes in his foreword to the book the comment of an witness: « ” I still remember the wailing and tears of my father other his brother;” he said. “I couldn’t sleep for many months after that …It left a wound in my heart that can never heal. […] [T]hey planted hatred in our hearts.”» (p. ix, para. II).The witness was Abed El-Aziz El-Rantisi , a senior official of Hamas, the political wing of the Palestinian resistance movement that is often blamed (and culpable) for terrorist attacks on Israeli civilians. Terrorist attacks leading Israelis to intensify their efforts to eliminate the armed militants from Gaza Strip and destroy their connections with the outside world – the paths they use to bring in weapons and  send suicide bombers into Israel. And since rockets and bullets do not make a difference between civilians and militants – the more aggressive are the Israeli attacks,  the more likely to hurt Palestinian civilians.And given that the isolation enforced on the overpopulated Gaza Strip  leads to  less employment and trade opportunities and therefore  more poverty… With each genetation there are more victims, more wounded hearts, more hatred…

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On personal note, one question is following me since I finished reading “Footnotes to Gaza” : How comes  that so many IDF soldiers showed cruelty or at best indifference and lack of human compassion towards civilians? Yes, some where potential enemy soldiers or murderers -yet many of them were old men or boys as young as 15, they were teachers and merchants , some of them were peacemakers, and some had been  living exemplary lives.  Considering the year when the killings happen : 1956, 11 years after the end of WWII  and the average age of active soldiers in the IDF , the Israeli soldiers had to remember the years of Holocaust as something that happened in their own time. The memory of those times when they, the people of Israel, could have faced , and some of them had faced perhaps , humiliation and death. Just because everybody whith those religious beliefs, anyone who belonged to their nation was “the enemy”. No matter what they had done or how they lived as individuals. I think that memory had to be alive in their minds and hearts. And one hopes that the people who belong to a nation surviving so much harm, so much injustice are more likely to act humanly: showing mercy, compassion, acting justly and avoiding the gratuitous humiliation and violence against their prisoners. Yet, in spite of one what might hope, there is perhaps a harsher reality -most of us recall the fear instead. The thought that if they are acting too softly instead of being aggressively in offensive,  they may end up being those oppressed, those victimized… the hopeless ones.

A complete book review is available on my “artsy” blog/page : Anaïs

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the “google test”

A recent  Times review of potential GOP candidates for presidency criticized Tim Pawlenty for having too dull of a campaign – that is to be read  “too serious of a campaign” . It seems that being all about numbers and facts is not likely to give you a leading edge among right-wing conservatives, especially when your competitors are making outrageous enough statements to have the media simmer over them for weeks.

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Political Campaign versus Social Marketing

        This blog post is the result of an idea that sparked at a conversation over a wine glass during the happy hour that followed the Organizing 2.0 meeting in W.PA. (The hour became hours and the last discussion group broke apart around 1 am in the morning).

            It all started as a debate on how a proper campaign should be organized.  The canvasser shall go door to door and discuss the specific issues each community member does have and build around that. It is not an yes or no type of questionnaire because the canvasser needs to understand the community beyond statistics and appearances in order to provide the campaign organizer with the information that will be used later to build a platform for a specific candidate. Now, that is exactly what I learned about ten years ago from the British women, the political leaders teaching us –young women and potential political workers from East Europe. Yet, two weeks ago, at the discussion table I looked contradicted.

          No, I was saying, you already have an ideology and you need to identify those specific issues that are relevant for it – even more you need to identify the specific community members who already understand the benefits of the particular solution you suggest for these particular sets of issues. Because you need to build relationships with these people and you need to invest in their leadership qualities as they will be the ones promoting the solution… But I was no longer looking at community organizing as a political campaign organizer, but as a social marketer.

                 As a political campaign organizer you are selling a person to voters – a political candidate. What we want to know is what his potential voters need and expect from a legislator.  After you will help to build a platform that answers their specific needs and the third step is to return to the community in question to show people how this platform will answer their needs and meet their expectations.  So do not blame politicians for failing you after elected. First , these specific community needs will change as population ages , economic conditions change , the civil issues at hand do change…And so will a politician’s platform.  

        Plus when you sell a political leader the currency is votes – someone’s specific need may be ignored if a majority support is not perceived. For example let’s take what Republicans learned about Medicare – you can mess with universal, government funded health insurance as long as you do not mess with the universal, government funded insurance of your electorate. Even if your electorate seems to be unable to comprehend that they are benefiting from a universal, government funded health insurance plan when opposing its general counterpart. A politician will only address an issue as long as it will not lead to a dramatic loss of votes. [1]

     As a social marketer you already know the solution. Most times the solution is supported by significant professional research, you just need to sell this solution to community members when they grew (up) used to belief  the solution is fundamentally different. For example , when selling  “transit”  as a solution for transportation issues such as transportation funding,  congestion, travel time, pricing, economic value and so on you may need to address first your target population’s belief that the above issues are always solved by a free market car industry and by increasing mobility. [2]

       It is not much different from selling them an energy efficient washing machine to solve their electric bill issue. It is just harder because you need to reach a deeper level –   you need to change what a person believes.  When selling energy efficient washing machines all you need is to convince that the model you are selling will save them enough on the electric bill to be worth the higher price tag. Because your customer already believes that the solution to his/her electric bill issue will be an energy efficient washing machine. He may doubt that the particular model you are selling does consume a lot less electric and thus it can effectively solve his issue. What you change is this person’s Attitude.  When selling transit to Pittsburgh residents as a way to improve travel time and reduce congestion, you must change their Belief that the solution will always be better mobility when in fact is better access.

Notes:

[1] There are exceptions but those are few and far in-between

[2] This explains why is so much harder to sell transit in the United States.